Corporate reputation &
Globalised markets, multi-channel real-time information, interest groups that are increasingly networked: the demands of corporate communication have grown enormously in recent years. The core task remains managing a dialogue with all stakeholders in order to protect the company’s reputation. However, this task is becoming an increasingly important competitive factor.
We help companies leverage communication to enhance their reputation, and hence secure their long-term commercial success. We work with our clients to devise and implement communication strategies based on the company’s overall strategy, while consolidating its reputation in the long term. Clients benefit from our many years of experience in integrated positioning and topic development, as well as our profound understanding of opinion-forming processes and stakeholder needs.
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In an age of volatility and disruption, companies need to give their stakeholders a clear orientation. Lucidly formulated objectives, a viable strategy and – first and foremost – convincing communication have never been more important than they are today.
We help our clients translate their strategy into clear and convincing messages, thus securing the confidence of the relevant stakeholders. We take responsibility for the systematic planning and management of all communication activities, and for measuring their success. If we are involved in developing the strategy jointly with the company’s communicators, our extensive experience enables us to formulate recommendations for subsequent adjustments to improve the prospects of success.
The CEO is often the public face for the entire company. And the trend towards conflating a company’s track record and reputation with its chief executive’s every move continues apace. More than ever before, executives find themselves in the spotlight, under close observation by the media and the public.
We advise and assist executives and senior managers, helping them sharpen their personal profiles on the basis of the company’s strategy and clear topic management. Our long-term positioning approach centres on carefully analysing the current profile and crafting an optimized target profile. This forms the basis for the preparation of a detailed communication strategy for the CEO. The outcome is the compelling positioning of the CEO, which makes a major contribution to securing the backing of clients, employees, shareholders, and other interest groups for the company’s objectives.
Beyond analysis and the development and implementation of strategy, we offer a number of training modules that help CEOs pitch their arguments to various target groups: journalists, political stakeholders and capital market participants. We introduce them to the rules of dealing professionally with differing expectations and help them to make a self-confident impression in a dialogue with their target groups.
Companies can no longer achieve long-term commercial success solely by mastering value creation and positioning themselves successfully in the market. Familiarity with the various stakeholder groups, understanding their needs, and being able to enlist their cooperation by means of effective corporate communications have become equally important success factors.
We help our clients develop a consistent communication strategy and identify and process possible positioning themes. We conceive multi-disciplinary communication measures that help achieve the cooperation of relevant target groups in the long term, and we assist our clients with their implementation using all available channels.
Together with our clients we identify the opportunities and threats that emerge from public debate. We mobilise media and the wider public in support of our clients’ concerns. We identify possible hindrances to communication and counteract them effectively and efficiently.
No company can create sustained value on its own. It needs the support of its employees and customers, suppliers and subcontractors, investors and politicians. The contribution made by sound communications is to convince these stakeholders that their interests coincide with those of the company. Measuring and documenting this contribution helps companies appreciate the strategic value of communication and to embed it within their own management systems.
We help communication specialists to prepare executives for increased communication requirements, advise them on decision-making and provide operational support. Part of this means translating the corporate strategy into reputational objectives, organising the work streams involved, monitoring its progress, interpreting results, and preparing reports to assist subsequent decision-making.
We jointly develop a long-term, effective communication control system, thus creating the foundation for communication to be acknowledged as a sustainable driver of value.