21st July 2020
Success factors for Investor Relations in takeover scenarios
A practical guide for IR Managers
Best practice investor relations are critical for companies in M&A situations. Top management support by investors and analysts is a mandatory prerequisite for the success of any takeover or defence projects. Furthermore, shareholder sentiment is also decisive for the public perception of an M&A project. Skillful IR managers know how to leverage public sentiment for their cause and optimally support top management.
The guidelines in this publication share an underlying thread: No transaction or defence mandate is self-explanatory. Each M&A scenario has its idiosyncrasies and complexities. These need to be communicated appropriately – to the financial community, to the media, and to the wider universe of internal and societal stakeholders. IR managers play a decisive role in shaping the narrative for all these audiences.
Based on a series of expert interviews, merged with our experience from hundreds of transactions, this paper presents 10 best practice tips for IR Managers in M&A Situations:
- The right tonality
- Commitment to M&A criteria
- Transparency on deal breakers
- Focus on cost synergies
- Transparency on restructuring expenses
- Provide top management time
- Leverage sell-side research
- Align with corporate communications
- Audience-specific engagement strategies
- Prepare a buy-side activism defence
This advice is complemented by deep dives into takeover defence situations and regional specificities in Continental Europe, the UK, the US, and East Asia.
Get a detailed overview in our new publication or get in touch with Simon Steiner or Matthias Schnettler.